Monthly Archives: June 2016

Four Car Dealerships Latest Victims of New York AG’s Tough Stance on Credit Card Laws

In a bid to protect New York credit card holders from having to pay for services they don’t know about, the state’s Attorney General Eric Schneiderman has been working round the clock to get credit card companies to understand the state’s credit card laws. And if a credit card services provider knowingly or unknowingly breaches these rules, the AG won’t hesitate to close down such a company.

This was the case in 2015 when Credit Forget It was closed for violating New York state laws by charging upfront fees for services that should have guaranteed customers that their credit would be repaired. Between 2010 and 2015, Credit Forget It used illegal tactics to sell its contracts to more than 5,000 consumers. The company was taken to court, and in early 2015, a consent order issued that dissolved the company and prohibited its owners from offering credit card services elsewhere within the state.

More recently, the AG has been dealing with four car dealerships that offer similar credit repair services and credit theft protection illegally. While these four companies won’t be closed, they have been slapped with hefty fines which will send a serious warning to other dealers in the credit card business. According to reports obtained from the AG’s office, each of the dealerships will be required to pay up to $800,000 in restitution and $64,000 in penalties.

“This cannot be allowed to continue,” said the AG. “Consumers deserve to be treated with honesty and dignity. Using hidden fees as a tactic to get more from an unsuspecting card holder isn’t right.”

The four dealerships will be prohibited from a number of things including selling or offering to sell credit repair and identity theft services within the state.

Of the four, Plaza Dealerships with more than 1,600 affected customers will be hardest hit after they were asked to pay $800,000 in restitution and another $64,000 in penalties. Meanwhile Huntington Honda with 475 affected consumers will pay the least amount, $270,950 in restitution and another $30,000 in penalties.

The other two dealerships, Koeppel Auto Group and Manfredi Auto Group with 1,361 and 1,479 affected customers respectively will pay $500,000 in restitution and $50,000 in penalties, and $425,000 in restitution and $30,000 in penalties in that order.

It remains to be seen whether these dealerships can turn around their businesses by perhaps getting credit repair merchant accounts from providers such as eMerchantBroker.com to make their services more credible.

The 3 Phases Of A Killer Content Marketing Strategy

Everyday there are new business being born in the market and some being shut down. In this competitive environment, the average consumer is bombarded with advertisements promoting various businesses at every online portal. To have an edge over your competition it is vital to have deep specific but attractive content to increase your viewers time spent on your site. A target viewer will only click on your ad or product description if the content is good. Investing in good content as a marketing strategy is both low cost and cost efficient. It is also very easy with the availability of good websites that provide highly proficient content writers. Contentmart.com is one such website catering to helping you execute that perfect content marketing strategy.

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Marketing content is a multiphase process. It is essential to sit down with your writer and communicate the details you want in your content and the objective of your organisation. I visualise 3 phases in a content marketing strategy.

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Determining Objectives

What is your plan for your organisation? Where do you want to see it go in the next year? What do you need in your content to generate leads? Where will you release or publish your content to get viewer attention? How many employees will you need in the next one year? How will you find and get them on board? If they require training, how will you design their training sessions and who will you refer to for the same? These are questions you need to answer while designing your content. There are waves of information available online about various topics and commodities. Your content should have information that sets you apart. The information provided should justify the price of your product or service in comparison to other products or services under the same category. That would attract more leads and limit your competition.

Target Audience

Define your audience. Which gender/age group/professionals are you catering to? Designing viewer specific content writers can help increase your conversion by leaps. For instance a company designing printers will target other organisations which purchase printers in bulk and add features to their products that are buyer specific. Research what your audience needs. This requires customer conversations and study through social platforms and surveys. You are more likely to increase sales if you provide a service that has a high demand to supply ratio. Add this knowledge to your content design to boost your marketing strategy.

Execute your Content Design

Where does your target audience view their information? Design content and post it at the highest traffic areas of your desired audience. Decide and post new content everyday to keep your audience interested. Purely creating content isn’t enough. You have to market your marketing strategy.