Monthly Archives: August 2015

4 Basic Tips to Keep in Mind While Starting a Business With Taxis

Several business owners around the world feel that their company has the most lucrative business of all. Each business is necessary in its place and niche, and, therefore, one cannot be compared to the other. When it comes to owning transport and starting a business with it, it is important to be accustomed to the trade plans and how one can work on it to make it better with every passing day. Taxi services are one such business options that several people think of as it is considered to be one of the most lucrative opportunities in urban cities.

People use the services of a taxi to reach their destination safely just like they would have if they travelled in a car owned by them. It is unlike other public transport where there is a crowd, and there are chances of not being able to reach the destination on time. If you ever intend to start a business of your own and provide comfortable taxi rides to people, here are a few tips that can help you.

• Ensure that your car looks presentable to anyone hiring it. Your car should be spick and span to attract passengers and accordingly reach wherever they intend to go.

• Affix your car with the latest technology and gadgets like GPS, music system, etc. this would allow the passenger to feel safe, guide your driver to the right destination at the fastest time and entertain your passengers with good music.

• Allow them to book your services beforehand. You may have a fleet of taxis randomly allowing passengers to hire it. You could increase the prospects by having the right marketing tools and allowing them to book your services beforehand. They can give you a call or directly book online.

• Make it convenient for them to make payments as there are times when passengers do not have money with them and insist on making a payment with their credit or debit cards. Having a swiping device would allow them to make the payments easily. You could also make provision for them to pay online beforehand or after they have received the services.

While a person hires a taxi service, the first thing they expect out of it is comfort and fast services. Availing these services customises the travel and allows them to move wherever they feel like and not have to follow any particular routes, unlike other public transport.

Key Small Business Tips for Success

Small business tips for starting your own business can put you on the path to financial success.

The SBA says that the term small business includes concerns that are organized to make a profit and have fewer than 500 employees. In this post, small business includes work at home, affiliate marketing, network marketing and online home based businesses, and I will explore small business tips to help you achieve your business goals. These tips will help you get customers and generate more sales quickly.

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1. Why do you want to start a small business? Starting your own business requires commitment. So, don’t proceed to do so unless you are prepared for long hours and frustration while you are establishing your business. For many, enduring this is well worth the potential of financial security.

2. Will you market a product or service? A service business is one where you offer your expertise to clients. For a product business, you will need to offer a tangible product. Typically, a product business is more expensive to launch than a service business.

3. Do you have a simplified business plan? The thought of writing a business plan is intimidating to most aspiring entrepreneurs. However, it is possible to write a one-page plan that tells the what, who, how and where of your business. You should keep it simple. You can add details as you go. Just get it started.

4. Who is your customer? Describe your target customer in as much detail as possible. Know their needs and wants. Know how you can provide a solution to their problem. This profile will help you create a targeted marketing message and save you time and money in reaching prospects.

5. What is your pricing? Pricing is an art and a science. You need to cover your costs and generate a reasonable profit. Doing research to see what your competitors are charging can help.

6. Are you watching your costs? Many entrepreneurs tend to underestimate how long it will take for their small business to turn a profit. Don’t burden your business with too many costs too quickly. To keep costs to a minimum, hire interns and outsource or barter for services.

7. What’s your plan for getting customers? One of my coaches says the secret to business success is spending 85% of your time doing things that will lead to sales and 15% of your time doing everything else. You’ll need a marketing plan. How do you plan on attracting prospects and converting them to paying customers? Design your advertising to generate sales. Your advertising should always include an offer and an easy way for prospects to respond.

8. Are you using social media? More and more businesses are moving to social media because their prospects are on social media. Only about 25% of small businesses are using social media to build their business. So, creating a presence on social media will give you an edge. This typically means building a fan page on Facebook. There are many resources you can use to build a fan page.

Here are some small business tips to attract more customers online:

1. Be sure to add local content targeted for your specific area.
2. Make sure prospects can find you online and offline.
3. Be very clear about what your business offers.
4. Participate on social media consistently.
5. Watch what your competitors are doing. See what is working and what is not working.

These small business tips require you to be consistent. It takes persistence to establish a social media presence.

If you act on the small business tips above, you will increase your chances of success, you will effectively leverage your time, and promote your business profitably.

Massage Business Tips for Owning a Successful Massage Therapy Business

Massage business tips are helpful for anyone going into this field. The first thing anyone serious about this line of work should know is that it requires a commitment to improving skill level and knowledge.

Successful massage therapists generally set their own hours, and can often afford to be selective when it comes to their clientele. Understanding the basics of good business practices and learning how to promote yourself will help you to succeed. As with any other type of job, it comes with its own set of challenges, but some of the tips below can help you overcome them.

Training

The first thing you should think about is developing the skills that will help you succeed in the massage therapy business. Many massage business tips will recommend studying with reputable schools like Cortiva Institute and the Utah College of Massage Therapy.

These schools offer training in a variety of techniques. Course outlines and the length of programs differ, but most of them can put you on the right path. Keep the first stage of your search local, that is, look for schools in your state. This is such a popular field, that it should not be difficult to find one or more training facilities in your area. A few pointers that could be helpful in narrowing your search are:

  • How many modalities or types of massage does the school offer?
  • Is the institution accredited?
  • Talk to recent graduates about the training programs and subsequent experiences in the field
  • Make a trip to the school so you can make your own assessment

Promoting Your Business

With your training firmly under your belt, you can move on to establishing and growing your business. If you don’t plan to visit clients, then you must take the time to find the ideal location for your business. A spot that is close to or within the business community should offer the greatest potential. However, large residential communities should not be overlooked. If you plan to visit your clients, a reliable vehicle is an asset, although it is not always vital.

Basic business marketing concepts apply to this type of venture as well, such as networking, printing flyers and brochures, having a web presence and utilizing selectively placed print ads. Of course, nothing promotes your business like positive word-of-mouth. Therefore, you must strive to ensure that every client is happy with your services.

Some important ways to achieve this is to keep your appointments and be on time and that you deliver the kind of massage they request. You can also let customers know you appreciate then by offering discount to frequent customers.

The Importance of Massage Business Tips

This is more than a business, as you are in fact providing a valuable service to clients. This practice offers many health benefits such as:

  • Stress relief
  • Relaxation
  • Improved circulation
  • Speedier recovery from muscle injury
  • Pain management

Many people dealing with illnesses use massage therapy as part of their coping strategy. Physical therapists often practice these techniques as part of their overall treatment programs. It can improve the prognosis for patients struggling with a range of medical issues so a massage therapist needs to improve your skills frequently. Staying up to date on new techniques and taking continuous refresher courses are massage business tips worth practicing.

Some other good tips to bear in mind when establishing a massage therapy business include:

  • Having insurance: Accidents happen so it is important to buy good liability insurance to help protect yourself in the event that a client gets hurt. If your business encounters any problems, having insurance can help protect against creditors.
  • Upgrading your offerings and facilities: Keeping abreast of changes as they relate to best practices in the industry shows customers that you are aware of what’s happening. This may call for changing equipment and or accessories if they are no longer in use.
  • Practice great customer service: Repeat customers are a business’s best asset, so build good relationships and treat customers well. Making them feel that they are important to you will build customer loyalty.

In the past, people felt that the cost of massage therapy was prohibitive. This might have to do with the fact that many people associated the practice with luxury spas. Nowadays, almost anyone can experience the benefits of these sessions.

As a therapist, ensure that you make use of as many of the available tools as you can. Buy quality equipment, as this will ensure the comfort of your clients, and help to boost your reputation as a professional.

Remember that you are not limited to dealing with only individual clients. You can offer your services to hotels, corporate entities, sports teams and gyms so reading about and using massage business tips to grow your business will help you succeed.

5 Reasons Why People Fail in Business

Do you ever worry that your business will fail? It’s hard to contemplate failure, especially when you’re working so hard and want so much to be successful.

Considering failure is valuable, though, because the very ingredients that make for business failure can be transformed into business success.

Here are 5 ingredients that go into the mix of business failure, and how you can transform them for your own business success:

1. Unclear purpose

Here’s the thing: the more clarity you have about what you want, the more likely you are to get it. In your business, having little or no focus on anything but making a profit results in scattered effort and less effectiveness. Ironically, it leads to less money too.

Transformation: Clear Purpose

Have you ever been part of something greater than just you and your self-interest? Feels great, right? The reason it does is that we are actually built that way. We are motivated, and can accomplish great things in service of something bigger than ourselves. It’s no different for your business. Define your greater purpose. Define the impact you want to have in your business, your community, and the larger world. Then you’ll have clarity and energy to do more with your business. You’ll have the motivation to pull through tough times, for even greater success.

Communicate that impact purpose to your prospects and customers. People are drawn to businesses with a higher purpose.

2. Destructive thinking

A day at work filled with thoughts about imminent failure and negative perceptions of people’s motives will drain you and your motivation, and ultimately, kill your business. Not only that, destructive thinking also negatively affects your health and even your life span.

Transformation: Constructive Thinking

Your thinking affects your actions in your business and everywhere else in your life. Optimistic thinking followed by persistent action leads to better results. If you’re not naturally inclined that way, the good news is that you can learn optimism. Problems become less personal, the size of the problem more realistic, and the fleeting nature of problems more clear.

You can support your constructive thinking with a daily ritual that includes mindfulness (e.g., meditation, breathing exercises), visualization (mentally rehearsing your desired outcomes), and affirmations, including gratitude. Schedule your daily ritual in. You can do this in 15 minutes, and it will make a great difference, especially as a start to your day.

3. Unproductive action

Low productivity means you can be working all day for days on end without moving closer to business success. We’re in a culture of busy-ness, and it’s tempting to fill our hours without thinking too much about whether the actions are in themselves valuable.

Transformation: Productive Action

Productivity begins with focusing your actions on your impact. Will this help me to be more impactful? Is it aligned with my impact purpose?

A quick overview of powerfully effective strategies for productive action:

· Plan before you begin each day. Plan the night before if you can.

· Do the most impactful thing first, so you always have some progress each day.

· Rush unimportant tasks. Set a time limit on each job to help move you through it more quickly.

· Delegate. Allowing others the opportunity to offer what they do well in areas that are not your strengths is a great service to them, and a great time-creator for you.

· Segment your time, then rest. I work in 50 minute blocks, followed by 10 minutes doing something completely different to rejuvenate. Find the time frame that works for you.

No doubt about it, choosing productive actions requires discipline. And in the best way! Discipline serves you by helping you to choose the things that will help you reach your business goals and be successful.

4. Constricted connection

It can feel comforting to stick with your close circle and not expand further. It takes work to reach out and maintain new connections. Staying with your same small comfortable group, though, will hold you back in your business.

The quality of your connections matter too. Are you surrounding yourself with negative people? People who aren’t as interested in success as you are? Who you spend time with matters.

Transformation: Expanding Circle of Connection

Expanding your circle of connection is one of the most powerful things you can do for your business success. The more people you know, the more likely you are to learn new things. They also become a source of inspiration, and more connections that can help you in your business. People love to be helpful. Give them that gift of asking for and receiving their help.

Find and welcome the support you need to be successful. Learn from an experienced business person as a mentor or coach. Reach out to people you admire and ask them questions. Make this a regular practice.

5. Money obsession

It can be tempting to become too focused on money. First, our culture encourages it. It’s considered a good thing to accumulate stuff. And you need money for that. The thing is, money and stuff don’t bring you happiness or vitality.

Second, if business isn’t going well, you can become hyperfocused on money and leave your values behind in order to make a profit.

Transformation: Money Health

Instead of focusing on money, focus on connections with people and with your purpose instead. Helping others in your business is what will bring you business success that is both healthy and sustainable.

Find balance and harmony around money. Yes, it’s important to know where you stand with money. But money is only a tool. Instead of loving money, love yourself and others. That is key to business success.

These 5 reasons why people fail in business don’t have to be a recipe for failure. Instead, you can transform them into success.